A team is always
everyone.

UBS celebrates teamwork with its first national football campaign, "Ein Team sind immer alle," marking its partnership with the Swiss Football Association. The initiative highlights the collective effort behind success, from players and staff to fans. A TV spot, mural-inspired OOH visuals, and diverse digital content bring the message to life across multiple platforms, uniting the spirit of Swiss football with the brand’s ethos, "A bank like Switzerland."

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Concept, Art Direction